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The influentials and contagious behavior.

To continue the conversation about contagious behavior, I would like to talk about the ongoing focus directed at identifying the ‘influentials’ in your customer community, industry, or social network . Although psychologists and mathematicians … Since then a large group of marketing pundits and authorities have been laser focused on how important it is to identify the influentials and utilize them to instigate contagious behavior around your message, product or brand.

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The influentials and contagious behavior.

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